If you are not using Instagram stories to generate business from Instagram, you have missed a great opportunity. Instagram stories are not only meant to be fun, but they are also a great way to create engagement, build brand awareness, and drive sales.
Instagram introduce the stories section in 2016 and now have more than 500 million daily users. Such a huge user base is a great way to reach potential new customers and build stronger relationships with your existing ones. Instagram stories have evolved tremendously over the years and now have a number of features that encourage engagement. These new features create perfect ways to start conversations, humanize your brand, and get real-time feedback from your target audience. If you want to generate more business from Instagram, here we have a complete guide on how you can use Instagram stories.
Read also: How to Become Popular On Instagram
1. Use It for Ads:
New products, sales, discounts, gifts, new videos, and new blog posts, you can post all of these and more through your Instagram stories. You can also share footage behind your stories. Doing so makes your fans feel like they know you, and your business, and keep you up to date.
The 15 seconds your story takes are enough to inspire excitement among your followers. You can use vibrant photos or videos with overlay text, emojis, or even GIFs. Don’t forget to add a call to action, such as “Get 25% off today!” so it will tell your fans what to do next. You can also add a direct link to your stories if you have more than 10,000 followers on Instagram. If not, you could add text to your stories telling users to click on the link in your feed.
2. Use Poll Stickers to Encourage Participation:
Everyone loves a poll. It can be difficult to stop yourself from participating in one as it only takes seconds. In addition, polls are fun and provide tangible results. Polls can be a great way to encourage interaction with your followers on Instagram. You can use them for feedback, market research, or just to get to know your fans a little more.
There are many possibilities with a poll. You can think of some creative campaigns that cater specifically to your target demographic.
3. Ask Questions:
A great way to get to know your fans is to ask your fans questions or ask them to ask you questions. By asking questions about your stories, you can not only build community but also encourage interaction. It shows that you care about the opinions of your followers, and stands for your brand as humane, kind, and trustworthy. Increased interaction with your followers can boost engagement and also ensures customer loyalty.
Another easy way to increase Instagram engagement is to increase the number of likes and comments you receive on your posts. If you are new to Instagram, it may not be as easy as it seems. In such cases, you should consider free Instagram fans or like to get free Instagram from trusted websites.
4. Let Users Respond to Your Content through Reaction:
Sliders Reaction can be a fun addition to your Instagram stories. Your audience can use them to respond to the content of your stories, giving you real-time feedback. When your engagement levels are high, it tells your Instagram algorithm that your content is good and that you have very active users. The likelihood of your Instagram content rising in front of a wider audience increases, which in turn increases the number of followers and interactions on your posts.
Conclusion:
Posting Instagram stories is a great way to keep your audience engaged. Engaged audiences result in increased brand awareness, customer loyalty, and increased sales. If you are not yet using stories, it’s time to include them in your marketing arsenal. You should also focus on increasing your number of followers if you want to boost business from Instagram. There is no other option than great content when it comes to increasing organic followers.