Social media and especially Instagram and Facebook are most hot favorite topics for analysis in 2022 startup, and I think it is one of the best ways to generate more business from Instagram and earn bigger if you do it right. In today’s article, I will tell you the secrets of how to become popular on Instagram fast. Mainly focus on what to do, what not to do, but also what currently works on the platform in general.
How important is Instagram?
Let’s start with the most basic. How important is Instagram and why did you choose to become an Influencer there? First to know that Instagram is a property of Facebook. For those who do not know, Facebook is one of the most sophisticated marketing tools in our world right now.
Most people know Facebook as a place to communicate and watch videos with cats or where and when no motivation videos. But the reality is that Facebook is a marvelous marketing tool that everyone should have in their quiver.
As we mentioned above Instagram has now been acquired by Facebook for some billions of dollars, 5 to be exact. The number is extremely small for how powerful the platform is. But why am I telling you all this? The reason is that precisely because Instagram belongs to Facebook; it makes it a terribly reliable tool that the only sure thing is that it will not die soon.
Behind these giants, there are very special groups of specialized people who do everything to keep the world within these platforms. This makes our lives easy because we have access to awesome tools completely free and as I said above, our efforts to increase our audience will not be wasted in the long run because these big kids have come to stay.
What to Post?
We start nicely and enter the roast slowly. The question that everyone asks me without exception. “I want to start with Instagram but I do not know what to post!” First of all, let me say again that this article is very serious and is addressed only to people who want to become popular on Instagram and basically have something to post because of their job.
To post content you need to have something substantial to say or show on the first level. You must think about it, why should I sit down and watch your content? What does it offer me? This is something that people who use the platform think about before following someone. Your content needs to give value to your people and your audience. So the best thing to do is to post something that your audience considers to be of high value.
Now you will understand what the audience values from the engagement, let’s move toward some basic points to become popular on Instagram.
1. Post Design
First and foremost is your post design, publications should look attractive. Posts’ first impressions always have a deep impact. No one will share a post with a worse design than WhatsApp congratulations. Here again, we take into account the tastes of the target audience and decide whether we want to stand out with the presentation. If yes, then do not forget to explicitly indicate whose post this is.
2. Post Visibility
Post visibility is also one of the basic points because the title and image reflect the “sharpness” of the topic and develop it in the post itself. Otherwise, the content will be scrolled, and your attempt to make a viral post will look like an uncertain answer from a schoolboy with an undertone. How exactly to highlight it is up to you, but the idea itself is worth keeping in mind.
3. Unusual For Target Audience
Your subscribers and target audience are used to roughly the same “tone” of content that everyone follows in a particular niche. Presentation, images, and meanings, everything is about the same for everyone. But when clearly different content breaks into this conditional silence, it attracts attention. It is not necessary to wait for an occasion and a topic that should burst out all over the world. Getting coverage among your target audience is what is important for commercial social networks, and moving away from the usual foundations will already help to do this.
4. News Agenda
News is a most popular business now a day. You can take, as well as public news, and touch on a topic from your industry. Well-executed situational content always gets enough attention. This works because the news itself already has some traffic and interest, so it would be appropriate to enter this stream and get some of the coverage for yourself. The main thing to remember is three things:
- Do not touch “black” topics (or be careful with them, as there is a high risk of running into negativity)
- Respond quickly (no one will pay attention to the situation in the old way of information, so do not delay the implementation of such content)
- Do it qualitatively (although this is a subjective concept, the tastes of the target audience in this matter must definitely be taken into account)
5. Battle with a Competitor
Here we do not mean conflicts and unreasonable attacks on colleagues in the shop, but rather friendly jokes. Everyone is familiar with the confrontation between car brands, fast food restaurants, mobile operators, and others. Albeit not on such a scale, this technique can be used on your own. The audience likes to follow the development of such stories. Therefore, conflicts between bloggers are so popular on the Internet, and most films are built on the struggle of the two sides. In marketing, there are even known cases of artificial conflicts for the sake of PR. So the option works.
6. Touch Emotions
Here, basically, it is worth using either joy or anger. In the first case, people will share because “look how funny/bold”. In the second, the user’s personal opinion will serve as motivation, where he will show in every possible way how he does not agree with the author or simply indicates an alternative view. The former is easier to work with, but the latter can bring more reach due to the activity under the post.
If you want to lead other people on social media, you have to be consistent in your content production. If you want to build a relationship with your audience and make them trust and love you, you have to be there for them every day and give them value.
I believe that everyone should have a serious profile with a well-written bio and a nice username. Do not waste time. Start uploading content today and remember that you can always delete something you do not like.