Reaching new patients is tough for healthcare practices. Competition is fierce, making finding patients who need your help even harder. Nowadays, patients have plenty of options and access to online information. That’s why having a solid medical PPC advertising plan for your healthcare organization is crucial. However, with much online information, figuring out what works best for you can be challenging. So, what medical marketing strategies are most effective for healthcare digital advertising? Don’t worry! We’ve got you covered.
Get More Customers with Paid Search
Paid search is a type of online healthcare marketing where businesses can display their ads on search engine sites like Google Ads and Bing Ads.
Using paid ads is an excellent way for healthcare practices to attract more clients and grow their business, especially if they have a budget to work with. When done right, it brings in quality traffic and high-paying customers.
One of the reasons this strategy works well is because it’s simple and easy to track. Anyone can start paying for ads and reach a large audience.
You can see the results of your ad campaign within a few days and make adjustments to improve your content and reach.
The cost of these ads is often determined by marketers bidding against each other. That’s why the more competitive a keyword is, the higher its price will be.
If you search on Google for something like “best dentist in Atlanta,” you’ll notice that the top results are paid search ads.
Google says that 5% of all searches are health-related, which is why paid ads are so effective. Unlike online ads, they guarantee more clicks for specific search terms and queries.
The two popular categories for paid ads are pay-per-click (PPC) and cost-per-mile (CPM).
With pay-per-click (PPC), you only pay for the clicks your ad receives, regardless of the number of views or impressions.
Using Social Media Ads for Healthcare Marketing
Social media ads are a great way to reach users on different platforms. They can be especially beneficial for healthcare practices because they offer many choices.
In fact, 41% of users have said that social media influenced their decision when choosing a doctor or healthcare facility.
Let’s explore the two best social media platforms for healthcare providers:
Facebook is the best source for healthcare advertising. Creating a Facebook advertising campaign is now easier than ever. With a few clicks, you can use a Facebook account, set up an ads campaign, and enter your payment details. You’ll start seeing your audience grow within a few hours.
Facebook provides various options for your ads. For example, you can boost a single post, promote your business page, highlight a product, or direct users to your website.
Mastering Facebook Ads and getting the best return on investment may take some time. However, you can always learn more or seek help from our professional team.
Similar to Facebook, Instagram ads are a powerful way to grow your healthcare business. You can target the right audience at the right time and for the right price.
Every day, over 200 million Instagram users visit at least one business profile. With a user base of over 800 million, your sponsored content can reach your intended audience.
However, there’s something important to note. Instagram is primarily a visual platform focusing on images and videos. The majority of its users are young people, and females are more active compared to the other audience.
Invest In Video Marketing
Are you thinking about advertising your healthcare services on digital platforms? Then, video advertising is what you need! It’s all about showcasing your product or service in a video format. You can display these ads on platforms like Facebook, YouTube Ads, or websites.
Video ads have been around for a long time, ever since the early days of TV. And guess what? They’re still super effective! Why is that? Well, it’s simple.
People’s attention spans are getting shorter. Nowadays, everyone is glued to their small screens for hours on end. Instead of reading long paragraphs, they prefer someone to deliver information to them. That’s where videos come in.
You can fill in the missing piece of your healthcare digital marketing strategy by creating high-quality
videos. Here’s why it matters:
- Videos attract more leads and mobile users.
- Video ads have higher conversions and social shares.
- Engaging videos can improve your brand image and build trust with customers.
Boost Your Conversions with Retargeting Ads
Ever wondered how you can win back potential patients who visited your website but didn’t take action? Well, retargeting ads can be your secret weapon! It’s a clever strategy that involves placing a cookie in the user’s browser.
Here’s how it works: When visitors leave your site, that cookie goes along with them as they browse the web. It then sends valuable information to your retargeting provider, guiding them on which ads to show and when.
The beauty of retargeting lies in its focus on people already familiar with your healthcare practice. Only some visitors who leave your site are lost leads. Sometimes they need more time to think, or the timing isn’t right.
Concentrating on those who have already shown interest in your practice will give you a much higher return on investment than other digital marketing strategies.
Using healthcare digital advertising can significantly contribute to the growth of your practice. It may require some time and effort, but the possibilities are endless.